HOME IS FAMILY
Curated homes, activated by culture.
Where homes become live experiences.
BOONI reimagines how homes are presented and experienced.
We activate homes for sale through curated cultural experiences — from visual art and design to food, sound, and gathering — transforming listings into lived moments that reveal how a space truly feels. Each home is different. Each activation is shaped by its space and its people.
Homes don’t sell because they are seen.
They sell because they are felt.
At BOONI, home is family.
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ABOUT US
I’ve been in Real Estate for almost two decades — selling, renting, developing residential properties for clients from all over the world. With time, I understood something about the way I work: I can walk into a property — even before we purchase it or begin developing it — and already sense who its future owner will be. Their nationality, their lifestyle, the kind of interiors they will vibe with, and the feeling they need to truly call a place home.
I don’t guess — I feel the space, and it tells me exactly who it’s meant to welcome and what that space deserves.
I’ve done this for more than half my life. I’ve watched markets shift, trends fade, people evolve. I’ve disrupted when something needed a shake, always seeing where things were going before others did. And yes — I’ve tried to walk away from real estate more times than I can count.
But every single time, something brought me back.